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VCD Theory Constraints and Expectations

Constraints.

Limits and desires for visual communications

What's the problem?

Air ministry specifications

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Handley Page Victor. (https://www.vulcantothesky.org/news/ 286/353/Handley-Page-Victor/d, News-R.html)
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Avro Vulcan. (https://www.baesystems.com/en/ heritage/avro-lancaster)
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Vickers Valiant. (https://www.baesystems.com/en /heritage/vickers-valiant)

What constraints d0 these images represent?

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Model constraints analysis

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A selection of AIGA (American Institute for Graphic Arts) international symbols first published 1974.

(https://www.aiga.org/aiga/ content/tools-and-resources/symbol-signs/)

Sample question

Sample answer

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Determining constraints and expectations.

Try it for yourself

Test yourself and see if you can identify constraints and expectations for each of the visual communications shown below.

Constraints and expectations examples

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1. Eye chart.
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2. Titan Chair. (https://reedfurniture.com.au /product/titan-chair-great-classroom-chair/

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3. Computer rendering for the RACV Tiny Home by architect Peter Maddison. 2018. (https://www.racv.com.au/ royalauto/living/at-home/racv-tiny-home.html)

tasks

Identify constraints and expectations.
  1. Identify 2 constraints or expectations that may have been present in the brief for each of the visual communications shown above.
  2. Discuss how the designer responded to the constraints or expectations. In your answer refer to the images.